Scott’s Cheap Flights rebrands to Going for flight deals


Scott Keyes has been finding and sharing cheap flight deals since 2013 after he scored a mistake fare that made his friends envious: a scheduling error got him a roundtrip ticket from New York City to Milan for $130. What started as a hobby – and a service for friends and colleagues – has since grown to a business with more than 2 million subscribers and a team 65 people strong. 

The name he first gave his newsletter — Scott’s Cheap Flights — now seems misleading and limiting, Keyes told SFGATE this week. The company’s new name, Going, and sleek branding to go with it, went live earlier this month. Keyes, the company’s founder and chief flight expert, says the changes encompass the company’s old mission (finding people cheap flights) with its goal of providing personalized flight deals as well as helpful travel guides.

Keyes expects 2023 to be a really good travel year with fares dropping at least 5% compared to 2022, fewer full flights (meaning more elbow room!), some cheap fares to Tokyo (and other destinations in Asia), and — thanks to more transatlantic competition  — more mistake fares.

He spoke with SFGATE following the launch of the new site to talk about what was behind the decision, what else Going will be offering subscribers, and tips he has for all travelers.

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