Scott’s Affordable Flights, a travel assistance that has saved its 2+ million associates extra than $500 million on flights, has officially rebranded to Likely.
“We understood it was time for a model alter that recognized both of those wherever we are nowadays and could also improve with us into the upcoming,” claimed co-founder and CEO Brian Kidwell. “The title Likely has this sense of motion and pleasure that fits perfectly for a journey business like ours.”
Going began as a modest hobby after founder Scott Keyes uncovered a $130 roundtrip ticket from NYC to Milan in 2013. But what started out as a straightforward, affordable flight electronic mail list for friends has now grown to a wraparound travel provider, like a cheap flight research engine, a number of newsletters, and a soon-to-start cell app. With the corporation escalating further than just Scott and outside of just inexpensive flights, the timing was correct for a rebrand.
“I do the job with 65 amazing people today, and none of them are named Scott,” stated Keyes. “Each week, we support hundreds of men and women get unexpectedly low-cost flights, and each individual time they publish back to say ‘thank you, Scott,’ I really feel supremely guilty! This corporation has dozens of people who should have credit, not one man or woman. Even though the name Scott’s Low-cost Flights worked terrific when it was just me, I’m even happier to be at a business we’re all creating jointly on our mission to enable persons vacation the planet, and that’s Heading.”
Collaborating with the award-successful company Style Studio and reviewing more than 3,000 names, Likely emerged as the suitable identify that glad the pursuing conditions:
- Speaks to travel: The new name experienced to converse to what the company does, but not in a exhausted or overly predicted way. Names that involved the phrases “travel” or “flight” were established apart in favor of one particular that conveyed the journey knowledge much more broadly.
- Timeless and borderless: The new identify had to keep away from quick-time period traits and market niches, present room to grow and experiment, and have interaction a world audience.
- Unforgettable: It was essential to get this opportunity to streamline and shorten our brand identify to a little something a lot easier to remember, no matter if listened to on local information or considered on a billboard. No extra “Scott’s Affordable Travels” or “Steve’s Inexpensive Flights.”
- Underscores the enterprise mission: Over all else, it had to align with the mission to help individuals journey and practical experience the world. The title Likely achieves that.
“While this is a large visible adjust, 1 detail that hasn’t altered is the soul of this firm,” reported Kidwell. “We’ll go on putting travelers very first, sending out outstanding cheap flights, and we’re psyched to develop even more methods to help men and women vacation outside of what we can provide in an e-mail.”
The rebranding effort and hard work will also involve the prolonged-requested introduction of a cell app in the 1st 50 percent of 2023, which include an interactive map of affordable flights out there in true-time. The app will be made accessible for equally iOS and Android. Heading will also extend its publication protection in the coming months and introduce Heading for Teams, a bulk membership possibility for organizations to bolster their staff benefits.
About Going
Since 2015, Going has assisted our 2+ million users travel and encounter the entire world. The company combines sophisticated application and human Flight Professionals to find flight offers and blunder fares up to 90% off. As opposed to fully automated fare alerts companies, our offer alerts go a demanding high-quality evaluation to assure they are really worth members’ really hard-acquired revenue and limited vacation time.
Heading users save an average of $200 on domestic economic system flights, $550 on global economic climate flights, and $2,000 on intercontinental business and to start with-class flights. Every thirty day period we obtain countless numbers of testimonials from members who’ve scored thanks drastically to our alerts.
