Traveling with friends, trying new foods makes a vacation: poll


What makes a truly memorable holiday?

Researchers reckon they’ve come up with the formula.

Social travel company Contiki polled 2,000 holidaymakers aged 18-34 to identify 20 elements that are likely to make a break unforgettable.

They found that traveling with at least four people, enjoying a minimum of four new experiences, and finding one “hidden gem” are among the key ingredients.

Just over a third (36%) felt stepping out of your comfort zone was necessary for an unforgettable trip, wanting to push their boundaries at least four times during any given adventure.

About 36% of people are happy to step out of their comfort zone to have a fun trip.

While 32% believe making new friends is key; a memorable vacation means meeting three new people.

And at least three new dishes should also be tried.

Conducted by OnePoll, the study revealed an outstanding trip will see 45 photos and 15 videos taken to capture the four “perfect moments” they want to experience.

Respondents have been on an average of seven truly memorable trips each, while 29% of those who have traveled solo feel these vacations created more memories than any other.

Rachel Storey, brand director of Contiki, which caters for 18-35-year-olds, said: “The reason we travel is, at its core, to create memories — whether it’s from that perfect moment or trying something new out of your comfort zone.”

“Exploring a new destination and culture is opening yourself up to the unknown with the potential to create memories that can last a lifetime when you make every moment count.”

Four or more memorable moments are needed to make a vacation unforgettable.

The research also found 45% of travelers believe spending time with people physically on vacation is more important than ever, due to today’s increasingly virtual world.

Meanwhile, 36% consider a memorable vacation more important than previously due to their current work-life balance, and 34% feel they need to make every moment count when traveling thanks to increased work pressure.

Nearly half (47%) feel so strongly about this that they would quit a job that didn’t allow them to take the time off they needed for an unforgettable trip.

Forty-five photos and 15 videos a week must be taken to have a good time while on vacation.

It also emerged 43% pick their travel destinations based on the experiences they might have while there, and 36% have a vacation bucket list of moments they want to tick off.

As a result, 58% have tried to plan a “perfect” moment while away, like a glorious sunset or catching animals in their natural habitat.

But 53% prefer a perfect moment to happen naturally or organically, rather than be something that is engineered — 81% even believe it’s the imperfect or unexpected moments that can make a vacation more memorable.

36% of people have a travel bucket list.
Getty Images/iStockphoto

Nearly half (47%) of those polled also prefer to post a completely authentic image on social media — showing the good and the bad — rather than a perfectly staged image with filters (28%).

“When you reflect on trips from the past, it’s often the moments you couldn’t have imagined, that leave the deepest impact,” continued Storey. “Whether it’s a moving encounter with a local, making a new friend, ordering an unusual item in a restaurant, or taking a leap of faith on a new activity – the ultimate souvenir is the memories you make along the way.” 


  1. Watching a sunrise or sunset with your friends or family
  2. Some kind of joke or funny event that becomes a running joke among your friends or family
  3. Something funny that becomes a story to tell for years to come
  4. Doing something that takes you out of your comfort zone
  5. Drinks or food with a view
  6. Making a connection with a local person/ group of people
  7. Trying the local delicacy which is considered unusual at home
  8. Taking a detour or getting lost and finding an empty beach or amazing view
  9. Seeing a famous landmark
  10. Swimming in the sea
  11. Making a new friend
  12. Doing something adrenaline-spiking, such as bungee jumping or parachuting
  13. Ticking something off your bucket list
  14. Getting a full tour of a beautiful city
  15. Seeing animals in their natural habitat
  16. Finding the ideal souvenirs/gifts
  17. Getting a tour around a local town or village
  18. Being proposed to/ proposing to someone/ witnessing a proposal
  19. A vacation romance kiss
  20. Climbing a mountain
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